Grade
Brand Portal
Your online guide to our brand.
Everything you need to work with the Grade identity.
Welcome to the Grade Brand Portal!
Here, you’ll find all the information you need to stay updated on our guidelines and resources, helping us maintain a consistent brand presence.
The Grade brand is a powerful blend of colors, typography, and logo elements that convey our company’s identity. This portal provides guidelines to maintain consistency in all brand communications, ensuring that every interaction reflects our core values and aesthetic.
Visual Identity
Grades Core Design Principles
Logo
In an industry where humans are at the heart of our mission, we aimed to design a logo that employs soft geometric shapes, conveying a friendly and approachable aesthetic.
Variations
The Grade logotype is available in two primary color versions: Light Coral and White.
The white version is utilized when the background is dark or features a dark image motif. In contrast, Light Coral version is appropriate for light backgrounds or those with light image motifs. Always select the version that ensures the highest contrast and legibility against the background.
Symbol
The Grade logo represents the integration of two capital letter Gs, elegantly intertwined to form a lemniscate, symbolizing infinity. This design reflects the essence of our products, covering the entire employee journey.
The symbol can be used standalone in some circumstances.
Do's and Dont's
The logotype must never be altered, colored, or combined with any other names or elements outside of the set Grade Standard. Also note the clearspace of the logo.
Modifying the logotype or creating a new one is strictly prohibited.
Colors
Light Coral and Oxford Blue are the primary brand colors for Grade, embodying warmth and humanity. Light Coral, with its soft, inviting hue, evokes feelings of comfort and approachability, reflecting Grade’s commitment to fostering strong connections. In contrast, Oxford Blue adds depth and professionalism, symbolizing trust and reliability. Together, these colors create a harmonious balance that represents Grade’s core values and enhances its brand identity.
Please do not change or create your own colors.
Primary colors
Grade Light Coral
HEX: FF7078
RGB: 255, 112, 120
PMS: 184C
CMYK: 0.71.46.0
Grade Oxford Blue
HEX: 3C475F
RGB: 60, 71, 95
PMS: 2379C
CMYK: 80.65.40.32
Secondary colors
Our secondary color palette complements our primary colors, together forming the full spectrum of the Grade brand identity. While these are not the main colors, they play a crucial role in enhancing designs and creating contrast. Use them strategically to reinforce our brand expression and bring balance to our visual materials.
Grade Light Coral
HEX: FF7078
Grade Light Coral 80
HEX: FFC6C9
Grade Light Coral 20
HEX: FFF1F1
Grade Oxford Blue
HEX: 3C475F
Grade Oxford Blue 60
HEX: 9DA3AF
Grade Oxford Blue 20
HEX: EBEDEF
Intro Blue
HEX: 00508C
Intro Blue 60
HEX: C3DBFF
Intro Blue 20
HEX: F5F9FF
Kirkko Green
HEX: 009978
Kirkko Green 60
HEX: 95D8C9
Kirkko Green 20
HEX: EEF6F6
