Grade Brand Guide
Warmth, humanity, and playful professionalism – is the spirit of the Grade brand. Everything, from the smallest logo to the colors of our flags outside our office buildings, should all convey the essence of these simple, yet powerful words.
Should any questions arise along the way, please contact: ad@grade.com.
1. Colors
Primary Colors
Below are our primary colors. These colors show our brand and should be used to communicate who we are and what we stand for.
Light Coral 1000
HEX: FF7078
RGB: 255, 112, 120
PMS: 184C
Klein Blue 1000
HEX: 073ABB
RGB: 7, 58, 187
PMS: 286C
Beau Blue 1000
HEX: CEE4FF
RGB: 206, 228, 255
PMS: 283C
Only use the colors that are in our palette. Don’t create your own colors.
Color Specification
Below is the color palette with specified color values, in HEX and RGB.
Light Coral
Light Coral 1000
HEX: FF7078
RGB: 255, 112, 120
Light Coral 800
HEX: FE8F95
RGB: 254, 143, 149
Light Coral 600
HEX: FFABAF
RGB: 255, 171, 175
Light Coral 400
HEX: FFC6CA
RGB: 255, 198, 202
Light Coral 200
HEX: FFE3E4
RGB: 255, 227, 228
Light Coral 100
HEX: FFF1F1
RGB: 255, 241, 241
Klein Blue
Klein Blue 1000
HEX: 073ABB
RGB: 7, 58, 187
Klein Blue 800
HEX: 3A6AE7
RGB: 58, 106, 231
Klein Blue 600
HEX: B9CAF9
RGB: 185, 202, 249
Klein Blue 400
HEX: DEE7FF
RGB: 222, 231, 255
Klein Blue 200
HEX: EEF2FD
RGB: 238, 242, 253
Klein Blue 100
HEX: F7F9FF
RGB: 247, 249, 255
Beau Blue
Beau Blue 1000
HEX: CEE4FF
RGB: 206, 228, 255
Beau Blue 800
HEX: DBEBFF
RGB: 219, 235, 255
Beau Blue 600
HEX: E3F0FF
RGB: 227, 240, 255
Beau Blue 400
HEX: EBF4FE
RGB: 235, 244, 254
Beau Blue 200
HEX: F5F9FF
RGB: 245, 249, 255
Beau Blue 100
HEX: FAFCFE
RGB: 250, 252, 254
Oxford Blue
Oxford Blue 1000
HEX: 0D1730
RGB: 13, 23, 48
Oxford Blue 800
HEX: 3C475F
RGB: 60, 71, 95
Oxford Blue 600
HEX: 5E7095
RGB: 94, 112, 149
Oxford Blue 400
HEX: 929FBA
RGB: 146, 159, 186
Oxford Blue 200
HEX: C8CFDC
RGB: 200, 207, 220
Oxford Blue 100
HEX: F1F3F6
RGB: 241, 243, 246
Text Colors
It’s important to notice the slight color difference between the heading and the body text. The heading text should preferably be in Oxford Blue 1000 and the body text Oxford Blue 800.
Heading and Body
Oxford Blue 800
HEX: 3C475F
RGB: 60, 71, 95
This is a Heading
2. Logo
Our logo tells the story of our company, with only a name, colors and a symbol. The logo and symbol are equally important parts of the brand and should be used delicately. The symbol shows two capital G’s joining together in marriage, creating a ”Lemniscate, the symbol of eternity.
Below download contains all logos in .png and .svg – in available colors Light Coral, Black and White.
Logo Variations
The logos below are variations of the primary logo and can be used in special cases. Do not use if unsure how and where to place them. Either use the primary logo or contact marketing for consultation.
The wordmark can be used with both the icon and without, if it needs to fit a narrow space, and when the primary logo will be too small to read.
The icon should only be used on its own when it is apparent for the audience that the sender is Grade. The icon can e.g. be used as a social media profile picture since the brand name always is shown next to the profile picture, and therefore the primary logo is not needed to further emphasize the brand.
3. Resources
In this section you will find downloadable resources. If there’s something missing, please contact ad@grade.com
PowerPoint
Download the grade powerpoint. The file is a template file and the format is .potx. The standard fonts are our backup fonts, Tahoma and Arial. If you have the main fonts Poppins and Nunito installed, please change to these fonts.
Teams
Download the backgrounds for teams. Choose the one to your liking and add it to your Teams and Google Meeting.
The typeface section consists of our typography, fonts, colors, and sizing. The main font, Poppins, in to be used as header text when ever possible. The main body text, used online and in print, is Nunito. Below is more information on how to apply typography.
4. Typeface
Primary Typeface
Header text
Poppins is used for all headers in all our communication. We use Poppins Bold and Poppins Semi Bold for the different headers.
Poppins Bold
Poppins SemiBold
Body text
Nunito Regular is used as body text in all our communication. Nunito Semi Bold and Nunito Bold can be used to emphasize words.
Nunito Regular
Nunito SemiBold
Nunito Bold
Alternative Typeface
When our typefaces Poppins and Nunito can’t be installed, you can use Tahoma as a header, and Arial as body text. Both these typefaces are standard typefaces on PC and Mac. However. usage of alternative typefaces and font is not to be promoted. Only use if not able to install the main typefaces. Please contact the marketing team if you need assistance installing the main typefaces.
Alternative Header
Tahoma Bold
Alternative body
Arial Regular
Text Colors
It’s important to notice the slight color difference between the heading and the body text. The heading text should always be in Oxford Blue 1000 and the body text Oxford Blue 800.
Body
Oxford Blue 800
HEX: 3C475F
RGB: 60, 71, 95
