Jollyroom streamlined its entire recruitment process
Industry
E-commerce / Consumer Products
Head office
Gothenburg, Sweden
Employees
400+
Customer since
2023
“We save time, improve the candidate experience, and create a smoother process – all within one single flow”
Annett Hanna, Head of HR, Jollyroom
Background
Jollyroom is the largest e-commerce company in the Nordics specializing in products for children and families, operating in six European countries. With hundreds of employees and a recurring need for high-volume recruitment – especially ahead of peak seasons and holidays – a fast and accurate recruitment process is crucial.
To maintain both quality and speed, the HR team chose to modernize its ways of working. The goal: a comprehensive solution that simplifies every step – from application to reference checks – while also strengthening the candidate experience.
“We work strategically with talent supply, but also with being an attractive employer. That means the recruitment journey has to deliver all the way through,” says Head of HR Annett Hanna.
Solution
Jollyroom chose to implement Grade’s ATS – integrated with Grade’s digital reference-checking tool – to create a cohesive and user-friendly recruitment flow.
“I can initiate a reference check directly from Grade’s ATS with a single click. Not having to copy and paste between systems saves an incredible amount of time, especially when we’re recruiting at scale,” says Annett.
The systems have also improved internal communication. All information is stored centrally, making it easy for colleagues to step in when needed. Message templates and AI features are used to create and manage job ads and maintain a consistent, professional dialogue with candidates.
“Even if someone on the team is out sick, everything is documented. That creates security for us and a better experience for candidates.”
Result
With Grade’s ATS and reference-checking tool, Jollyroom has created a smooth and professional recruitment experience, both internally and externally.
- Time savings at every step of the process
- Fewer errors and higher-quality documentation
- Better overview for recruiters and hiring managers
- Stronger candidate experience and clearer communication
“The biggest gains are increased accuracy, time savings, and better structure. But also that candidates get a simple and seamless journey from first contact to employment.”
To attract talent, Jollyroom also works with success stories on social media and AI-supported job ad creation. The goal is to build a workplace where development is possible for everyone, regardless of where they start.
“I started as a recruiter seven years ago and am now Head of HR. That says something about the culture here – and it’s something we’re proud of.”
Annett Hanna
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