Kicks built a digital learning experience that boosted sales – with 1,500% growth in four weeks
Industry
Retail / Beauty
Head office
Stockholm, Sweden
Employees
2 500+
Customer since
2020
“By creating training based on what employees actually want, we’ve built a real appetite for learning. That’s the key to results.”
Mikael Andersson, former Nordic Training & Development Manager, Kicks
Background
At Kicks, store employees are not just sales associates – they are beauty experts, makeup artists, and skincare specialists. With a product range spanning hundreds of brands and thousands of products, continuous skills development is essential to provide every customer with the right guidance.
However, without a digital learning platform, training was time-consuming and inconsistently delivered. Follow-ups were sporadic, and there was no effective way to meet the growing need for education.
Kicks partnered with Grade to build a scalable solution – one where learning was based on employees’ needs, not the other way around.
Solution
With the help of Grade LMS, Kicks launched a new digital concept: Kicks Academy Online – A New Learning Experience. The focus was on short, engaging rapid-learning modules that employees could complete whenever and wherever it suited them.
“We asked them what they wanted, how they wanted to learn – and built something together with Grade. The result was a concept that people actually use,” says Mikael Andersson.
The impact was immediate: employees completed nearly 10,000 training sessions per month – entirely on their own initiative, without requirements from HR or managers.
Result
The effect was swift. Just four weeks after launch, Kicks saw a dramatic increase in sales. The goal had been ambitious – to triple sales compared to the same period the previous year. The results exceeded all expectations:
+1,500% sales compared to the previous year
+400% compared to the previous month
With a platform designed around employees’ everyday reality and intrinsic motivation, Kicks has created more than just a training initiative. They have built a learning culture that is visible in both the customer experience – and the bottom line.
“This proves that learning can be a direct growth engine – when done the right way.”
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